Ad Guys Make Popsicle Stick Jokes That Are So Sad, They're Hilarious (GIFs)

W+K creatives explain themselves

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You probably remember popsicle stick jokes as a fun, charming, innocent part of your childhood. Jason Kreher and Matt Moore are here to wreck those memories.

The pair of creatives at Wieden + Kennedy in Portland, Ore., have made a fake product called Schadenfreezers—popsicles with the most depressing jokes you can imagine. (For now, at least, they're just animated GIFs.) The tagline is: "The strawberry, blueberry and lemon-flavored joy derived from the suffering of others." When you read them, your sense of happiness drips away much like the sad melting treats themselves.

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